Alan McLaren

Co-Founder STRATA Originals
Past International Chair YPO Gold
Chief Squirrel Tamer

Alan, Co-Founder of STRATA Originals, co-leads a personal branding agency specializing in working with CEOs, executives, entrepreneurs, and coaches. With a strategic, intentional, and authentic approach, Alan has coached or trained over 600 CEOs in the past two years.

Alan’s passion for personal branding comes from over two decades of experience in leadership roles, including public companies, partnerships, and entrepreneurial ventures. As Co-Founder of Infinitycomm, a full-service marketing agency, he developed deep expertise in public relations and marketing, honing his ability to craft and elevate brands including leaders personal brands.

Throughout his career, Alan has recognized the pivotal role personal branding plays in leadership success—helping leaders define their identity, articulate their unique value proposition, and enhance their professional reputation.

His career journey spans roles from Canon (Sales and Marketing) to President positions at IKON Quebec (NYSE), JAWZ (NASDAQ), WhiteHat (partnership) and infinitycomm (18 years).

With STRATA Originals, Alan is committed to empowering leaders to maximize their impact through personal branding.